What If You Didn’t Need a Whole Team to Create Winning Ads?
Hey — I’m Wilco, founder of Winning Ads.
And if you’re reading this, chances are you’re tired of launching Facebook or Instagram ads that might work.
Maybe you’ve spent real money on campaigns, only to end up with vague results and even vaguer answers. You’ve tried the DIY route. Maybe even used ChatGPT to whip up a few headlines. But deep down, you know what you’re doing isn’t strategic — it’s hopeful. And hope isn’t a great ad strategy.
That’s why I started Winning Ads.
Not because I wanted to build another shiny SaaS tool. But because I know exactly how frustrating this game can be.
Big brands play a different game.
They have creative teams brainstorming hooks, strategists analyzing trends, and a full feedback loop from performance data to new creative.
You? You’ve got 17 tabs open, a deadline tomorrow, and a hunch that maybe that emoji in the first line helped last time.
That’s not fair. And it’s not how it should be.
I’ve spent millions on Meta ads. And yes, I’ve felt the same uncertainty.
Over the past 15+ years, I’ve built multiple SaaS businesses with over 10,000 paying users and scaled them through paid ads. Millions in spend. Countless campaigns. And still — I found myself thinking:
"Why does creating great ads still feel like guesswork?"
The truth? Because ad creation is broken.
Creative is now the #1 lever in paid performance. But creating high-performing ads still relies too much on luck, not logic.
So I decided to build the tool I wish I’d had all along.
What we’re building (and why it matters)
Winning Ads isn’t just another AI copy generator. It’s your creative strategist. Your research assistant. Your always-on ad nerd.
It studies your business. Learns what works in your market. Tracks what’s trending right now. And then builds ad creatives that are actually engineered to convert.
No generic filler. No copy-paste fluff. Just strategy-backed, data-informed ads that get you closer to the result you want:
A consistent return on your ad spend.
That’s the real goal, right?
We’re starting with text-based ads (headlines, hooks, primary text). Image and video generation will come later. But the foundation will stay the same: strategy first, always.
Why I’m doing this
After exiting my previous companies, I took a year off to travel the world with my family.
No meetings. No launches. Just time to think.
And what kept coming up again and again was this:
The people who need the most help with ads aren’t the big brands. They’re the small business owners, the freelancers, the scrappy marketing teams. The ones doing amazing work but lacking the firepower to compete.
I want to change that.
I want to give smaller teams the creative edge big brands take for granted. To level the playing field. To help more people get better results without burning out.
If that resonates with you, welcome to Winning Ads. We’re just getting started, but the mission is clear:
Help you stop guessing. And start running ads that win.
Let’s go,
Wilco